From the desk of R3CESS
Strategy, stories, and opinions from a boutique gaming and entertainment agency that's been in the room.
Client work stays under NDA — this is how we actually think.
Demon Slayer broke box office records. Solo Leveling and One Piece are mainstream. Anime fans have real money and buy real products. Here's why brands are late to a category that's already gone mainstream.
Every other entertainment category is watching audiences fragment. Gaming is doing the opposite. Here's why — and what it means for brands that want to be in the room.
Most publishers are leaving real money on the table. Not because they're not trying — but because they're buying media the way every other category does, in an industry that plays by completely different rules.
Everyone is glued to their screens. So why are the smartest brands still betting big on live experiences — and how should they measure them?
The honest answer is yes — but probably not in the way you've been told. What AI can do right now, where it still falls short, and what media planning looks like in a decade.
Before a single stadium ticket sells, the biggest touring act on the planet has already run thousands of tiny, unglamorous fan moments. Inside the Weverse funnel that turns a phone livestream into a sold-out world tour.