AI agents are now buying your media. Are you still the one making the decisions?
Amazon Ads Agent and tools like it now let buyers run campaigns via natural language instead of manual bid management. Here's the practical read, not the hype.
From the desk of R3CESS
Strategy, stories, and opinions from a boutique gaming and entertainment agency that's been in the room.
Amazon Ads Agent and tools like it now let buyers run campaigns via natural language instead of manual bid management. Here's the practical read, not the hype.
63% of event planners expect production costs to climb another 6-10% this year. Budgets aren't moving at the same pace. Here's what separates brands still landing activations that land.
Call of Duty: Modern Warfare 4, Phantom Blade Zero, and GTA VI all land within the same four-week stretch. Here's why running a normal campaign straight through that window is a losing bet, and what to do instead.
The global experience economy just crossed $1 trillion. That's not a vibe, it's a measurable response to screen fatigue — and the clearest budget argument for experiential spend Directors and VPs of Marketing have had in years.
If you're running a small marketing budget, "own your customer relationship" is good advice for a brand that already has an audience — and the wrong first move for one that doesn't. Here's a direct, step-by-step approach instead.
While everyone watched for StarCraft and Diablo V announcements, Blizzard shadow-dropped a full campaign for a 23-year-old game live during the opening ceremony. Here's why the timing was the entire strategy.
A $3-4M OOH deal, a 4-3 city commission vote, and a campaign that can never say the game's name. Here's what this teaches about media buying under content restrictions.
Record attendance, a brand-new companion convention, and a globally synchronized 30th-anniversary launch. The 2026 Pokémon World Championships proved the franchise is still growing — then handed the keys to Singapore for 2027.
A $160,000 fine for one sign. Here's the math on why Marvel's Avengers: Doomsday stunt at Comic-Con was probably cheaper than a legal billboard — and no accident.
SEGA, Larian, Konami, and Riot will all have booths at Seattle Convention Center this September. So will a two-person indie studio. Same expo hall, wildly different reasons to be there — and different returns.
Demon Slayer broke box office records. Solo Leveling and One Piece are mainstream. Anime fans have real money and buy real products. Here's why brands are late to a category that's already gone mainstream.
Every other entertainment category is watching audiences fragment. Gaming is doing the opposite. Here's why — and what it means for brands that want to be in the room.
Most publishers are leaving real money on the table. Not because they're not trying — but because they're buying media the way every other category does, in an industry that plays by completely different rules.
Everyone is glued to their screens. So why are the smartest brands still betting big on live experiences — and how should they measure them?
The honest answer is yes — but probably not in the way you've been told. What AI can do right now, where it still falls short, and what media planning looks like in a decade.
Before a single stadium ticket sells, the biggest touring act on the planet has already run thousands of tiny, unglamorous fan moments. Inside the Weverse funnel that turns a phone livestream into a sold-out world tour.